Hi there, I'm Rizelle! 👋🏼
A Visual & UX Designer who deeply cares about creating positive experiences for the end user, whether it be crafting meaningful brands or user-friendly interfaces. 
My decade of experience, working in agency and startup environments, has shaped a profound belief that great design isn't just about how it looks or works, but how it makes people feel, which goes beyond the digital realm.
Curious and empathetic by nature, I find joy in exploring diverse perspectives and observing how individuals interact with brand and products. Each project is an opportunity to discover new insights and it's fulfilling to see the positive impact our work can have on people's lives which fuels my motivation for continuous learning and making a difference through thoughtful purpose-driven design.
My attention to detail reflects the passion and dedication I have in my craft, with a focus on consistency, simplicity and accessibility. I get excited turning complexity into intuitive solutions as I tap into both my creative and analytical mindset.
Experience
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Visual Design Lead  |  Paperform
2023 - 2024
Collaborated with Product and Marketing team to design user-friendly interfaces and features that enhanced the functionality and usability of the product. Additionally, I led initiatives aimed at optimising internal workflows, empowering the team to efficiently produce brand assets at scale by establishing a comprehensive design system.
Digital/UI Designer  |   Metigy
2021 – 2022
As the first design hire, I played a key role in evolving the new brand identity, collaborating closely with key stakeholders from Product and Marketing teams. From leading the redesign of the website, crafting branded presentation decks, and developing social media graphics to ensure a unified experience acros brand and digital touchpoints.
Digital Designer  |  Orion Creative
2019 – 2021
Managed diverse projects in a fast-paced agency enviornment, collaborating closely with developers, content writers and fellow designers, across branding, print and digital design for renowned tech and finance brands including Optus, Dell, Oracle, Cisco, and CommBank, in adherence to strict brand guidelines.
Graphic Designer  |  Meshmedia Group
2015 – 2019
Led multiple brand and digital projects in a design studio setting, involving stakeholder management for a range of businesses across retail, hospitality, and professional services. Crafting logos, creating brochures, developing websites, and landing pages, while overseeing the entire design process, from initial creative concept to final artwork.
Skillsets
Visual/UI Design, UX Strategy, User Research, Brand Identity, Design Systems, Interaction Design, Wireframing, Prototyping, HTML/CSS, Collaboration, Attention to detail, Adaptability
Toolkits
Figma, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Wordpress, Canva, Miro, Intercom, Mailchimp, Microsoft Office, Google Workspace
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