Hype Series

From dream to home: Building a brand for first home buyers

Brand Identity | UI Design

Overview

Fowler Homes introduced the ‘Hype Series’, a bold new collection of home designs created specifically for first-time buyers and young families.

Unlike the brand’s established luxury aesthetic of black and gold, the Hype Series was designed to feel fresh, vibrant, and approachable, an identity that captured the excitement (and nerves) of buying a first home.

My Role

As Design Lead, I was responsible for developing the visual identity and creative direction for the collection. My challenge was to craft a look and feel that resonated with a younger market, while still staying connected to the Fowler Homes brand.

Client
Fowler Homes

Agency
Meshmedia

Year
2017

Deliverables
Logo Design
Brand Identity
Website Design
Brochure

The Brief

Create a brand identity for Fowler Homes’ new collection that:

• Appeals to first-home buyers and young families
• Feels energetic, welcoming, and modern
• Stands apart from the premium Fowler Homes brand while maintaining credibility

The Approach

Buying a first home is both exciting and daunting. To capture this emotional journey, I designed a visual system that feels optimistic, playful, and reassuring.

• Colour palette: Bright, vibrant tones that signal energy and positivity
• Typography: Friendly, approachable typefaces that convey warmth
• Imagery: Lively, relatable photography that reflects young families’ lifestyles
• Icons & graphics: Playful elements that add personality and fun

The Solution

The final identity for the Hype Series established a distinctive presence in the market. By intentionally breaking from Fowler Homes’ traditional luxury aesthetic, the Hype Series stood out as a fresh, relatable option for young buyers.