Overview
Fowler Homes took a strategic turn in their marketing efforts introducing a new collection of house designs targeted at the younger market or first home buyers.
My Role
As the design lead, I was responsible
In contrast with the luxurious Fowler Homes brand, where the target market is more established individuals who are more experienced or knowledgeable.
In contrast with the luxurious Fowler Homes brand, where the target market is more established individuals who are more experienced or knowledgeable.
The primary goal behind launching this collection was to capture the attention of young families and first-time homebuyers. With this target audience in mind, I implemented a strategic design approach, incorporating vibrant colours, lively imagery, welcoming typefaces, and playful icons.
Client
Fowler Homes
Fowler Homes
Agency
Meshmedia
Meshmedia
Year
2017
2017
Deliverables
Logo Design
Brand Identity
Website Design
Brochure
Logo Design
Brand Identity
Website Design
Brochure
The Brief
Create a brand for Fowler Homes new home design collection that would appeal to first home buyers
The Solution
This design direction intentionally contrasted with the established black and gold aesthetics of the Fowler Homes brand, creating a distinctive and appealing visual identity for the 'Hype Series.'
The Approach
let's face, finding and building your first home is both daunting and exciting task. Our goal for hype homes was to create a brand that would resonate with our target audience:
- young
- young families
-
